Challenge

Creating an audio experience for a prestigious cultural institution like SAMoCA required meticulous attention to detail and close collaboration with multiple stakeholders. We coordinated weekly with both the Ministry of Culture and SAMoCA teams to ensure every aspect of the production aligned with their vision. The project demanded a sophisticated technical solution that would be both user-friendly and reliable, while maintaining the highest standards of audio quality and storytelling.

Result

Through intensive collaboration and creative development, we crafted a multi-faceted audio experience that brings the exhibition to life. Our team composed original music that bridges cultural traditions, created immersive spatial sound design, and produced engaging narratives in both Arabic and English. Understanding the importance of accessibility, we developed a special low-stimulus version to ensure all visitors can enjoy the experience.

The technical delivery was streamlined through a custom-designed app, accessible via QR code on visitors' smartphones or through premium hardware devices. To ensure flawless implementation, our team provided comprehensive on-site support during the launch week, including detailed training for front desk staff on device handling and software operation.

The result is an immersive journey that invites visitors to explore the rich connections between Chinese and Arab artistic traditions through the power of sound.

Credits

Script: Paul Falla

Devices: tonwelt – guiding solutions

App: Tapart

Voices: Ammar Kassas, Balqees As-sada, Daniella Down, David Corbett

Thanks to the superb team at SAMoCA: Dania Dialdin, Danna Albanyan, Yussor Alkhateeb, Noura Al-Maashouq, Jana Jabbour, Lamya Al Balawi, Team Big Orange: Maik Verlinden, Rik Rensen, Vincent de Koning and our favourite all you can ask friend from Pico Art International Pte Ltd: Hansel Jathan

Photos are courtesy of SAMoCA @ Jax, 2024